Our Story

Thomas Bell founded a wholesale grocery firm near the Tyne quays and railway station in Newcastle in the 1880s. Among his top-selling brands were 'Bells Royal' baking powder and a self raising flour. Following the death of Edward VII, it became illegal to use the Royal name. As a result, Bell decided to take the first couple of letters from the each of the two words of the brand name and turn them into the more catchy sounding 'Be-Ro'.
Raising expectations

In the early 1920s, the most commonly used type of flour was plain flour. Self-raising flour was more expensive and considered a novelty - consumers bought plain flour direct from the miller and self-raising flour was only sold into independent grocers.

In a bid to make self-raising flour more popular among the general public, the company staged a series of exhibitions in the early 1920s where freshly baked scones, pastries and cakes were sold for a shilling to visitors. These were so popular that people demanded to have copies of the recipes so that they could bake the dishes at home.

Benevolent Be-Ro

As a result, a free recipe book was produced and handed out at the exhibitions as well as door to door. The Be-Ro  cookbook contained recipes to feed hungry families on a very low budget.

They soon became an essential part of a young woman's education in running a home and feeding a family. Consequently, the recipe books achieved their objective of making Be-Ro the best known flour in the North.

Buy the  Be-Ro  Recipe Book

First published in 1923, and now in its 41st edition, the "Be-Ro" recipe book is arguably one of the best-selling cookery books ever, with more than thirty eight million copies having been sold.

The latest edition is packed with even more inspiring dishes together with a brand new "quick and easy" section which even the novice baker can follow.

Buy Now!

For more details, please  view our Terms and Conditions

Be-Ro Flours

Be-Ro's Flours, available as plain and self-raising, and in a variety of pack sizes, are the ideal flours for all your baking requirements.

Proven for over 100 years, Be-Ro flours can be used for traditional baking, all types of pastry, as well as fine cookery recipes, such as sponges, cakes and scones!

Baking basics... and more!

While you're waiting for your new "Be-Ro 41st Edition" recipe book, or if you just want to test your baking skills, we have put together a small selection of recipes, available with our compliments.

You can download them here... 

Our Recipes


Can I order an older edition?
Only the 41st version is available for sale. We do not have stock of older editions. 
Do you ship internationally?
We only fulfil orders to the UK only. 
How can I make an order?
You can order online via our website on be-ro.co.uk or send a cheque by post to the address below:                

Be-Ro Recipe Book 
Premier Foods Plc 
PO Box 10681 
LE10 9GH

Please make cheques payable to Premier Foods Group. 

We aren't able to take orders over the phone. 

How do I know my order has gone through?
You will receive a confirmation email shortly after you have placed your order from noreply-pf@adareinternational.com
How does the payment show on my bank statement?
The payment reference will be shown as "SP PF Recipe Books" on your Debit/Credit Card statement.  
How long will it take for my book to arrive?
Please allow 7 days for the book to be dispatched for online orders and 28 days for postal orders. Order delivery times may vary and take longer than usual at the moment due to COVID-19 Royal Mail service amendments. 
What is the cost?
Standard post - 2nd Class
2 to 4 business days
1 book - £1.65
2 books - £ 2.15
3-10 books - £2.85
Express post - 1st Class
1 to 3 business days
1 book - £2.05
2 books - £2.65
3-10 books - £3.95
Who should I make my cheque payable to?

Please make all cheques payable to Premier Foods Group. 

Any cheque to other payees will be returned by the bank. 

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